Formatting & Printing Services

How do I select the best customer, best letter, and best time to send the letter?

Our instant formatting is surpassed by no other. Your information is imported into a module that formats each record almost instantly using rules and criteria we have created from years of direct mail experience.

The module does everything from removing replacement orders to checking to make sure the recipient of the product in the letter is not the recipient receiving the letter.

First, your records are imported into a spreadsheet, prepping them for conditioning. This formatting is primarily the removal of all extra white-space created by your POS system. Second, your records are converted to the proper casing. For example, the name MR JOHN SMITH III to Mr John Smith III. This is done automatically on every required area. Next, our specifically tuned algorithms check names to place the first name of the recipient of the letter into the appropriate place. This allows a more informal, personal approach, and makes the customer feel important. Then we convert the number relating to the occasion to the actual word. Any item that is marked as a holiday is immediately moved to a separate list to be manually changed.

The product code is changed to match a word description rather than the cryptic code stored in your POS system. By providing us with your product codes and your desired description that will appear in the letter, we can ensure the letter to your customer is as easy to understand as possible. Finally, another script is executed that removes any record that does not have complete information. This will prevent any incomplete letters from going out. During this process, we also remove any replacement orders and the orders which they replace.

To find out more on the FSS Reminder Program, Click here.